E-Commerce Speed Audits

Slow pages cost you
rankings and revenue

We audit your store's load time and surface the specific changes that affect search visibility and sales. Not a generic checklist. A focused diagnosis built around your site.

Request an Audit How We Work

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The Reality

Most speed audits tell you everything except what matters for your store

Generic performance reports list forty or fifty potential improvements. Some of those items genuinely affect rankings and revenue. Most do not. The challenge is knowing which ones apply to your specific setup, your traffic patterns, and your customers' devices.

Load time interacts with conversion rate in ways that vary by product category, price point, and audience. A two-second improvement on a page nobody visits changes nothing. The same improvement on your highest-traffic product page can shift the economics of your store meaningfully.

Speed & Revenue Explained

Core Web Vitals Google ranking signals tied directly to page experience

Conversion Friction Load delays that interrupt the purchase decision moment

Mobile Performance Where most e-commerce traffic lands and most speed is lost

Infrastructure Gaps Hosting, CDN, and caching issues specific to your stack

Our Process

A focused audit in four stages

We do not hand you a report generated by a tool. Each stage involves interpretation specific to your store.

Discovery

We review your platform, traffic sources, top-performing pages, and existing performance data. Context shapes what we look for.

Measurement

We run structured tests across real devices and network conditions, not just lab scores. Field data and synthetic data tell different stories.

Diagnosis

We identify the specific bottlenecks affecting your pages. Each finding is tied to a measurable impact on either rankings or conversion behavior.

Prioritized Recommendations

You receive a short list of high-impact changes with implementation guidance. Ordered by expected improvement, not complexity.

Why This Approach

What a focused audit looks like in practice

Specific to your stack

Shopify, WooCommerce, Magento, and custom builds each have different performance failure modes. We work with your actual setup, not a generic template.

Tied to business outcomes

Every recommendation connects to either search visibility or conversion behavior. We do not surface improvements for their own sake.

Ranked by real-world impact

The items at the top of our report are there because they address the highest-leverage issues on your site, not because they score well in automated tools.

Implementation guidance included

Each recommendation comes with enough context for your development team to act on it without needing to interpret ambiguous instructions.

Mobile-first perspective

The majority of e-commerce traffic arrives on mobile. We weight our analysis accordingly and test on real device profiles, not emulators alone.

Estimation Tool

How much could load time be affecting your store?

This tool provides a rough estimate based on general e-commerce research. Actual impact varies significantly by store, audience, and product type. Use it as a starting point for thinking, not a precise forecast.

Monthly Visitors

Average Order Value ($)

Current Conversion Rate (%)

Current Load Time (seconds)

Enter your figures above to see an illustrative estimate of how load time may be affecting your store's performance.

The Team

People who work on performance specifically

Not generalists who also do speed audits. Each person here focuses on the intersection of technical performance and e-commerce outcomes.

Marcus Chen

Lead Performance Auditor

Focuses on Core Web Vitals and their relationship to organic search rankings for e-commerce platforms.

Priya Nair

Conversion & UX Analyst

Connects performance data to user behavior patterns, identifying where load time creates friction in the purchase path.

James Okafor

Infrastructure Specialist

Handles CDN configuration, server response analysis, and caching architecture across different hosting environments.

Sara Lindqvist

Frontend Performance Engineer

Specializes in JavaScript execution, render-blocking resources, and image delivery optimization for high-traffic product pages.

Ready to find out what is actually slowing your store down?

We review your store and identify the specific issues worth addressing. The process starts with a conversation about your platform and your traffic.

Request an Audit Get in Touch

Slow pages cost you rankings and revenue